Media kit
DANA STANLEY
After a decade doing business in the wedding industry, I decided to move on to something more *magical*...
In 2020, I started "Somewhere Worthwhile", a hub of resources and tools for families visiting Walt Disney World.
My mission is to help moms plan Disney World trips that feel laid-back, intentional, and worth every penny.
Whether it’s guiding them through their very first visit or showing seasoned travelers a smarter way to do it, I show up as a trusted friend and expert, making the process simpler, more enjoyable, and completely doable.
Helping create trips they’ll actually enjoy—without spiraling out—is one of my greatest joys.
RELEVANT STATS
Followers on Instagram
43k +
Average post reach
30,000
Unique podcast listeners
19.7k
Active email subscribers
8k+
Monthly Instagram reach
967,000
Sales generated last year
$47,310
About My Audience
My audience is full of busy (duh), high-expectation moms who trust me to skip the fluff and share only what’s worth their time and money.
- Primarily women ages 24-36
- enjoy TRANSPARENT content
- PRIORITIZE THEIR BUDGET TO TRAVEL
- particularly enjoy my reels
- aRE READY TO HIT "BUY" WHEN THEY SEE VALUE
The Podcast
With thousands of downloads and a growing, loyal audience, the podcast has become a go-to planning companion. Listeners tune in because they trust my recommendations and know I only feature products and services I personally use and believe in.
Monthly downloads
~8,000
Monthly unique listeners
4,035
Overall listens (since March 2025)
57k+
KIND WORDS
Here's why working with me is different:
I live the same reality as my audience—planning trips during nap time, juggling budgets, and figuring out how to make the most of every experience, so my content resonates.
From Instagram to my podcast, I know how to create content that makes people feel seen, understood, and ready to take action. My audience doesn’t just creep—they join and purchase.
I’ve built a loyal, engaged membership of moms who trust my recommendations and are willing to invest in tools, tips, and products. When I share something, they listen.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is blending relatable, real-life storytelling with actionable tips that make my audience feel like they can actually do the thing—and want to buy the tools to do it.
Q: How do you make sure a brand feels authentic in your content?
I only partner with brands I’ve personally used, loved, and can genuinely recommend. My audience trusts me because they know I’m selective, so when I share a product or service, it feels like a natural extension of the story I’m telling—not a random ad dropped into their feed.
You can choose from three highly engaged platforms (or a combination) between the Laid-Back Magic Way podcast, my @somewhereworthwhile Instagram, and/or email newsletter(s).
Q: How will my brand be featured if we partner?
follow @somewhereworthwhile
Let’s create something that feels organic, delivers real value to my audience, and gets your brand in front of the people who are ready to click “buy.” Woot woot!
Follow Along →
Let's be pen pals →
Episodes every Monday →